SHANGHAI (AP) - some of the new Chinese cars unveiled at the Auto Shanghai Show this week are affordable for millions of buyers - a happy development for Beijing which could prove costly for global vehicle manufacturers, their production.
General Motors Co. has unveiled the 630 sedan, the first model of its new Baojun badge developed with joint venture partners China. The four doors is based on an older GM car and will have a sticker price of 70 000 to 100 000 yuan (10,700 15 300 $).
Honda Motor Co. posted the S1 four doors clear, compact at the auto show, the first of its new range of Everus which is on sale this week. Nissan Motor Co. showed off the coast of a car without a name, that it intends to sell next year under the Venucia brand.
These so-called "indigenous" marks will be sold in China and their prices are aimed at a segment of the market which is already crowded with cars of lower Chinese brands. They will also be competing with of entry existing models of the Medal of honour of automobiles foreign.
The car makers say they are introducing nameplates with their Chinese joint venture partners so that they can take advantage of the growth of the middle class in China's expansion.
But industry observers, say that this is a new tactic by the Chinese Government, which is not satisfied with the failure of automakers belonging to the State to win market share important for Chinese brands since in partnership with foreigners.
When global car manufacturers between all first in China a quarter of a century ago, they were required to operate in joint ventures designed to help local partners learn and grow. Foreign manufacturers are allowed to keep hold of their technology and other intellectual property in those original agreements. Both parties were happy to divide the fat profits, but the results disappointed the Chinese Communist leaders because international brands such as Buick, Honda and Volkswagen now dominate with 70% of the market.
Manufacture of Chinese models is the "new cost of access to the market" for global automakers, said Mike Dunne, whose consultancy, Dunne & Co., specializing in car Asia markets.
"Beijing is not happy," so authorities has developed a new set of rules that would require some automakers share their technology if they want to expand in China, said Dunne, who wrote a book on the history of General Motors in China.
The car makers did admit that what is happening because it would be "politically incorrect", he said. In doing so, he would risk the ire of Beijing.
Nissan has released some details on the car, that it intends to sell under the brand name Venucia with partner Dongfeng Motor, including price. The company plans to open 100 dealers the year next to sell the car.
Kimiyasu Nakamura, President of the Japanese automaker Dongfeng joint venture, acknowledged the possibility that the new car would be "cannibalize" sales of Nissan of entry-level Sunny.
GM has denied that it was counterproductive in the launch of Baojun, saying: he has decided to create the mark four years to sell cars in the Inland cities of China, where he sees great potential for growth.
"630 Baojun will address the growing demand for affordable transport nationwide," said GM China President Kevin Wale.
GM will make the Baojun, which translates Treasure horse, with the partners of joint venture between Shanghai Automotive Industry Corp. and Wuling Automobile Co. cars bearing the insignia of Baojun will be produced at its plant in Guangxi in the southwest of China. They will be sold to approximately 300 dealers before the end of the year.
PSA Peugeot Citroen Chief Executive Philippe Varin said develops a third mark was "part of the deal" for its new joint venture with the car of Chang group ' year, according to a report in the Financial Times in March. Peugeot would not comment on the report.
The French automaker is waiting for final approval for the new operation, which will add the production capacity of 200,000 vehicles and engines a year at a plant in the South of the city of Shenzhen.
Volkswagen AG, Toyota Motor Co., and Hyundai Motor Co. are also considering launching China only brands, said Dunne. Ford China CEO Joe Hinrichs, however, rejected the idea.
The desire by international companies, auto conclude agreements highlights how strongly they are focusing on the automotive market of China, which has been the world more than two consecutive years. Vehicle sales soared by a third party in 2010 in the previous year to 18 million, including $ 13.7 million cars. Sales in China are crucial for the benefits of global car companies, experiencing slower growth of sales in developed Western markets.
Baojun is part of the GM strategy to double sales in China 5 million vehicles by 2015. Nissan, which now earns much of its profits from China, is the growth of sales 15 percent this year.
New nameplates are motorists looking cars good labor markets and prices are under $12,000, a market estimated at 1.8 million vehicles, about the same size as the auto market of the South Korea and twice the size as the Thailand. The segment is expected to increase by 2.5 million by 2015.
"It is bad news" for the automakers, said Klaus Paur, an analyst with Synovate Motoresearch. "These additional markings are competing Chinese brands but also competitors of international brands so comprehensive that Nobody is willing to push in this direction."
PAUR and Dunne said foreign makers will likely bypass the requirements of Beijing at least in part using older technology in new brands.
630 Baojun is based on the platform of GM's Optra, which is at least eight years old.
Everus S1 is based on the old city and will sell for about $10 700 to 470 Honda dealers in China. The Japanese manufacturer is working with the current joint venture partner group Automobile's Guangzhou to run the mark, also known under his Chinese name Li Nian, which means the idea or theory.
But they will be adding other competitions to a market which is already crowded with 84 brands. It's at a time when sales growth in China car market should cool to about 10% per year.
"Competition wars are about to get serious in China as vehicle market growth cools, and the struggle for market share will intensify, said IHS automotive analyst Paul Newton."
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