
This article is a collaboration between the New York Times and The Chronicle of Higher Education, daily source of news, opinions and comments for teachers, administrators and other people interested in universities. David Glenn is a senior editor at the Chronicle covering education and curriculum.


? Extended interviews with representatives of the University of Virginia, University of Ohio University Radford and Babson College on the commitment of preparation and student employment.
? Looking at new requirements of accreditation for business schools.

PAUL M. MASON does not give its business students the same examinations he gave 10 or 15 years ago. "Not many of them would pass," he said.
Dr. Mason, Professor of Economics at the University of North Florida, believes that his students are as intelligent as they have always been. But many of them read their manuals or do their parents would have called student. "We used to complain that K-12 schools hold students to high standards," he said with a sigh. "And here we are doing the same thing ourselves."
That might sound like a kids lament these days, but all evidence suggests that the disengagement of the student is the worst in the area of Dr. Mason: the teaching of undergraduate Affairs.
Business majors spend less time to prepare for the class of students in any other broad field, according to the most recent National Survey of Student Engagement: nearly half of the elderly with a specialization in business say they spend less than 11 hours a week studying outside class. In their new book "academically adrift: limited learning on college campuses," sociologists Richard Arum and Josipa Roksa report that the majors of business had the lower earnings for the first two years of College on a national test writing and reasoning skills. And when business students take the GMAT, MBA program entrance examination, they score lower than students in all the other major.
This is not a small corner of the academic world. Family of majors under the aegis of the company - including finance, accounting, marketing, management, and "General Affairs" - represents a little more of 20 percent or more than 325,000 of all degrees awarded each year in the United States, which makes it the most popular field of study.
Programs mark - the Wharton School of the University of Pennsylvania, the University of Notre Dame Mendoza College of Business and a few other tens - are full of students taking 70 hour weeks, if only to impress the elite of finance and business, they aspire to join. But obtain much under the top 50 of BusinessWeek, and you'll hear anxiety generalized on the apathy of students, especially in fields such as management and marketing, which represent the majority of the majors of "soft" company
Researchers in the field point on three sources of problems. First, as early as 1959, the Ford Foundation report warned that too many students of undergraduate Affairs chose their majors "default". Programs are also more than their share of students approaching college in purely instrumental terms, as a plausible for a job, not curiosity, theory of Ronald Coase say, of the firm.
"Business education has come to be defined as a place of elite social networks development and gain access to corporate recruiters, in the spirit of the students," says Rakesh Khurana, a professor at Harvard Business School, which is a prominent critic of the field. It is an attitude that Dr. Khurana was first seen in MBA programs but has migrated, he said, at the undergraduate level.
Second, management and marketing, no strong consensus has emerged on what students should learn and how they should to learn it. And finally, with ratios of major student-Professor and no laboratory equipment, business has been historically less expensive to operate than most departments. Cynics say that many colleges are contained.
"The big universities public administrations rely on us to be credible, but I'm not sure that they must be very good to us", says j. David hunger, a scholar in residence at the order of St. Benedict and St. John University management program, in Collegeville, Minnesota "they rely on us to be cows in milk."
IN "academically Adrift," Dr. Arum and Dr. Roksa considered the results of pupils in 24 universities and colleges. In the first year and end of second year, students in the study took the assessment of learning Collegiate, a test of national test which assesses writing and reasoning of the skills of the students. These two first years of College, scores improved business students less than any other group. Majors communication, education and social work had slightly better gains; Humanities, social sciences and science and engineering students saw much greater improvement.
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